10 Tips To Higher Response Ads

You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.

You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.

Hold the phone!

When you've got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you're off to a running start.

1 ?Do You Have A Compelling Headline?

Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you're selling to keep reading. Remember, your headline is the ad for the ad.

When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.

Then I'll pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.

2 ?Are Your Headlines Pleasing To The Eye?

I most often find that headlines work best when they are centered on the page, & present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.

Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don't suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines.

3 ?Is Your Opening Provocative & Arresting?

Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning.

You are looking to build enough momentum & interest to convey the points necessary to generate a greater desire for the product than it's price. Generally speaking, the higher the cost of the product, the more words required.

4 ?Are You FAB Balanced?

You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?

Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effect.

5 ?Are You Creating Excitement & Enthusiasm?

Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?

6 ?Is Your Body Copy Highly Readable?

Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.

7 ?Do You Have High YOU density?

Remember to you use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE.

8 ?Are you speaking intimately?

Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.

9 ?Are you inspiring the readers imagination?

You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, & reality. Daydreams enchant, & emotions flow in their wake.

When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity.

10 ?Do you offer proof?

Specific testimonials & convincing guarantees worked into your ad copy are essential.

Obono John is the owner of http://www.butterflymarketzone.blogspot.com, The Viral Marketing Experiment.The Daily Southtown
Easy Make Money Quick Teenager Ways
casino bonus
Make Easy Money
Ebay Make Money Selling Site Web
real ways to make money
Easy Make Money Teenager Ways
Anger Anger Management Trauma Dissociation Resources And Help For You Or The One You Love
Herbal Quit Smoking Stop Smoking Naturally
Make Money Page Web
Adsense Adsense Adsense Ebook Google Make Money Profits
Business Home Make Money Opportunity
Manage Your Time With Mind Tools Activity Logs Time Management Help
Tips For Anger Management Propeller
Learn How To Make Money Online
Opportunity To Make Money Online
best online casino
Development Extra Make Money Personal
Internet Marketing Work From Home Make Money
Ama Voting On Legitimacy Of Video Game Addiction Joystiq
Easy In Make Money Quick Runescape2 Ways
Suggestions To Help You Fight Aging The Columbus
casino game
free casino
play casino online
10 Tips To Quit Smoking Naturally Propeller
Mom Faces Child Abuse Charges Pensacola News
Brain Based Biz Use Your Brain In New Ways To Control Anger Propeller
Draeger Offers 7 Tips For Better Respiratory And Lung Health Business Wire Via Yahoo
Internet Make Money Selling Writing
Family Anger Management Www Tucsoncitizen
Youtube Anger Management Riddim Medley Various Artist
Estate In Make Money Real Ways
free casino slot game
Quit The Uk Charity That Helps People Give Up Smoking 0800 00 22 00
Newsfactor Network Analyst Leopard May Help Apple In The Enterprise
Home Make Money Survey
Anger Management What Are You So Angry About Anger
Good Internet Make Marketing Money
make money in stock market
Anger Management Conflict Resolution
Music Video Game Wikipedia The Free Encyclopedia
Cr Medical Guide Quit Smoking Acupuncture
Pitchfork 50 Cent Eminem Head Anger Management Tour
Yahoo Buzz Index Today S Top 20 Video Games Searches
casino game
From Home Internet Make Marketing Money Work
Modamag Com Anger Management Jack Nicholson Adam Sandler
Amazon Co Uk The Anger Management Sourcebook Books Glenn R Schiraldi Melissa Hallmark Kerr
Videogamecentral Com Classic Video Games Buy Classic Games Find Classic Games
Category Flash Games Wikipedia The Free Encyclopedia
Business Forumshere
Can Ebay I Make Money
Make Money More Online Working
The Foothills Fall Festival Your Complete Guide To Entertainment The Maryville Daily
Cashrandomizer
Employers Rank Smoking As One Of Their Greatest Priority Health Issues Nbc26 Green
Internet Make Money Using
Anger Management Classes For Faith Based Institutions Angry In L
Quit Smoking Programs Easyquit Blog Blog Archive
Placer Dispute Resolution Service
Fireworks 2 3 Anger Management
Amazon Com Video Game Soundtrack Music Kingdom Hearts Complete Box Set
Richard Dunwoody Trip Aided By Golden Oldies Daily
casino slot
Best Ways To Make Money Now
Best Affiliate Program Make Money
Ebay Make Money Really
Business Forumshere
Kid Make Money Online Ways
Send Email Marketing
Anger Management Review Tvguide Com
Stress Amp Anger Management Institute
High In Less Less Make Money More Selling Stress Time Trust
Make Money Fast
Quick Idea To Make Money
internet casino
Digg Play Free Video Games Online At Freewaregames Net
Make Big Money From Home
Internet Business Make Money
Can I Make Money Online
Act Make Maker Millionaire Money Think Way Wealthy
Easy Kid Make Money Ways
Easy Make Money Online Quick Way
Based Based Business Business Home Home Make Make Money Money Online Online
Beta Tester Concept From The Object Oriented Software Engineering Knowledge Base
Dad Can You Make A Video
Original Video Game Soundtrack Final Fantasy Vii Music From Overstock Com
Free Video Poker Game Download Free Download Live Video Strip
Army Tournament Features Chainsaw Massacre Video Game
Adsense Google Make Money Most
Business Forumshere
All4homebusiness
casino gambling
Lots Make Money Quick
Make Money With Adsense
Home Home Make Make Money Money Work Work
Adsense Free Google Make Money
Easy Internet Make Money
Easy Ebay Make Money Way